why do people like coffee?

being an every-generation-mormon, i didn't know what coffee tasted like. i had seen it, and knew that it was dark, and hot and people thought it tasted good. well the only thing i could think of that fit all of these descriptions in my opinion led me to conclude it must taste like beef broth. The color is black (brown) and it smelled bitter when i'd walked passed the coffee aisles at the grocery store. it only made sense to my young head that it must taste beefy. come to find out now that I'm older and more informed as to the purpose of coffee that the flavor isn't really all that good and the only reason people drink it is to wake up in the morning. I still don't understand why people drink coffee?